- ■Brand Strategy Support ? Consumer initiative lead (50%)
・Support company direction of providing positive customer experiences and developing insights-based, holistic communications.
・Lead brand teams in the identification of consumer insights by working with Market Research and Creative Agency partners. Ensure complete understanding of all consumer insights and identification of most relevant insights for overall brand strategy.
・Lead the development of consumer message and actively engage with agency on the development of creative platform.
■Lead the ideation/development of innovative new ways to reach out to & support customers (e.g. digital health) upon the need of the business
・Help brand teams to develop their consumer marketing strategies by supporting in the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.
・Work with brand teams and agency partners to ensure that all consumer marketing tactics are insight-based and that media plans are aligned to customer behaviors and media habits.
・Own measurement plan, monitor performance and approve tactical adjustments.
・Provide Brand Team planning support through input into Customer Council (Marketing Plan) and Business Plan efforts.
■Ensure that all consumer initiative -whether it be DAC/digital health-drives business by providing concreate business impact forecast and proving them once executed
■Brand Execution & Channel Support (50%)
・Primary owner of the day to day relationship with consumer agency.
・Establish strategic partnership with Brand Team and Creative Agency to help Brand Teams achieve business objectives.
・Develop and manage all consumer related tactic briefs, estimates, and timelines, and help teams to evaluate tactics versus creative briefs. Ensure consistent, insights-based messaging across all consumer marketing channels.
・Lead to improve the effectiveness of consumer initiatives and ensure their alignment with overall brand strategy.
・Partner with Brand Teams to track and manage budget for consumer initiatives. Make recommendations for budget tradeoffs decisions
- 【年収】972万円 ～ 1200万円