- Primary Function of Position:
The Product Manager (PM) is responsible for developing and implementing the new product launch plan for Systems/Devices to be marketed and sold in Japanese market. The launch plan includes market analysis, product positioning, sales forecasting, price setting, clinical evaluation, training, marketing and promotion plans as well as management of product lifecycle and the upstream product pipeline. The PM is expected to communicate with internal and external business partners to coordinate relevant activities for Japan.
Roles and Responsibilities
This position has responsibility and authority for:
?Design, implement and control the new product launch plan in coordination with internal and external business partners.
?Manage product lifecycle to optimize product-mix for Japanese market, and to define marketing and product requirements for new products needed to further enable key procedures in Japan.
?Support sales organization to keep updates their product knowledge by developing supporting materials and joint field visit as well as routine communication.
New Product Launch:
?Manage/coordinate cross-functional launch preparative activities and schedule.
?Manage the marketing budget for assigned new product lines.
?Research/analyse industry trend, customer-needs, scientific developments and competitive status.
?Develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market.
?Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal.
?Develop localized marketing materials in collaboration with internal and external business partners.
?Conduct pre-marketed clinical evaluation working with KOLs.
?Develop and implement launch initiatives/events.
?Support new product training to sales force.
Product Lifecycle Management:
?Formulate and implement localized product-mix strategy for Japanese market in collaboration with internal and external business partners.
?Monitor and analyse post-launch sales trend and take lead of corrective actions as needed.
?Gather VOC and make reports/proposals to appropriate internal and external stake holders.
?Analyse product line performance from both a quantitative and qualitative standpoint to determine plan for discontinuation, and to boost sales of existing product lines.
Support to Sales Organization:
?Keep update product knowledge of the sales force through close communication on a routine basis.
?Develop effective selling-support materials for assigned product lines.
?Implement joint field visit to support product-detailing and demonstrations/in-services.
- 【年収】900万円 ～ 1200万円